Category: Eldercare Lawyers

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How Law Firms are Using Social Media to Reach Their Clients

Nowadays, it seems there isn’t a person in the world that doesn’t have at least one social media account. With so many options from Facebook, to Twitter, to Reddit, or Tumblr, it almost seems like we can’t avoid it—and many of us don’t. The little computers in our pockets keep us updated on our friends, family, favorite celebrities, local events of interest, and so much more.

Using the Web to Your Advantage

In this day and age, the biggest mistake a law firm can make is veering away from the bandwagon and not establishing an online presence. Instead of picking up the phone and calling the business to learn more, many instead opt to a quick Google search. If a firm doesn’t at the very least have a well-designed, easy to use website, potential clients turn the other way. It doesn’t matter how brilliant the staff is or how long the firm has been open. Clients don’t want to search for proof of excellence, they want it immediately.

When West Palm Beach elder law attorney, Mark Shalloway, not only understands this concept, but fully embraces it. With just a few clicks of a button, potential clients can not only find Shalloway and reviews of his firm, Shalloway & Shalloway, but an easy to access website that presents clients with information on the firm, its staff, its reputation, and any updates in the area of practice that is elder law. The website presents information in a concise manner that is incredibly valuable to the busy professional of the 21-century.

But hosting a great website is only half the battle. It is essential for firms to be pushing their names into the public. Many turn to radio or television commercials, and that is just fine, but there is a great alternative that saves time, money, and is used by billions of people every day—and that is social media.

How to Make the Most Out of Social Media

The Shalloway & Shalloway firm run a successful Facebook page. With a large number of followers, the attorneys at Shalloway & Shalloway can easily connect to potential clients. Running a social media allows them to share updates as they come. Recently, the firm moved locations. Because of their Facebook page, they were able to keep clients posted on the process, the location, and anything else involving the move.

Having one (or multiple) social media accounts allows the faceless attorneys of the firm to become humanized.

Credit: Saber’s Law Firm

“There is intimidation and fear with booking with lawyer,” Mark Shalloway says. “If referred by someone else, that is a helpful resource, but if they need an elder law attorney, there is a lot of worry and fear.”

A vast majority of people have skewed images of lawyers, but having a presence on social media has allowed the staff at Shalloway & Shalloway paint themselves in the light they want to be painted, thus fostering better client relationships.

Social media is not only great for public image, but for generating business. When you follow a page, its posts appear on your timeline, keeping the company in your radar. By having a readily used social media, clients will remember the firm, and come back to whenever the need arises. With their Facebook page alone, Shalloway & Shalloway has seen an increase in business, and other firms should certainly take heed.

For more information on the firm, visit their website, their Facebook page, or their offices.

1400 Centrepark Blvd, Suite #600, West Palm Beach, FL 33401

 

How Mark Shalloway is Transforming Elder Care Law

Mark Shalloway, President of Shalloway & Shalloway, P.A., is forging the way in South Florida when it comes to elder care law. Offering a variety of services to seniors and their families, Mark Shalloway and his firm are helping people understand their financial options when it comes to estate and financial planning later on in life.

In a recent article by The Sophia News, Shalloway said over 71% of Americans have not planned for their long-term care after retirement.

G. Mark Shalloway

A major part of my mission as an elder and special needs care attorney is educating the public on their options on everything from health insurance to tax liabilities. My firm is deeply committed to philanthropy within our community and to helping the families of military personnel plan for their lives once their careers reach a culmination.”

Many times, families come forward with questions on how to provide long-term care for their elderly parents or spouses. When these family members fall ill or are subject to an injury from which it’s difficult for them to recovery, it can add to an already stressful question of, “What next?” Shalloway’s firm is sensitive to this dilemma.

Mark Shalloway’s goal is to help families through these stressful times. He and his firm can help determine if you need long-term care, medicaid, and even veterans benefits. If you have an existing trust, they will help you manage it and make the best decisions for the future of your family.

They also assist with families who are planning ahead for the future. From life and healthcare planning to estate planning, Mark Shalloway is able to help you decide what will work best for your parents or spouse.

Shalloway & Shalloway Are Changing the Industry of Elder Care Law One Client At a Time

Palm Beach elder care attorneys Shalloway & Shalloway are changing the way law firms advocate for their clients in a number of ways ranging from educational and philanthropic programs to providing new publications online.

G. Mark Shalloway

Proprietor and lead attorney Mark Shalloway is among the most active within the legal community of Palm Beach County. With his involvement in free seminars and classes he demonstrates a commitment to helping others, whether they are Judge Advocate Generals in the United States Military or the families who care for their elderly in West Palm Beach.

Noted Elder Care Attorneys in the Palm Beaches

The Shalloway firm’s website provides free publications and notices of area events and legal news that is geared towards informing both attorneys and lay persons. One recent example is a press release highlighting Alzheimer’s Disease awareness. Titled “PALM BEACH COUNTY PROCLAMATION DECLARING NOVEMBER PUBLIC AWARENESS MONTH TO ALZHEIMER’S COMMUNITY CARE” the press release includes information on Alzheimer’s Community Care, a non-profit that is celebrating 20 years in Palm Beach County. 

Special Needs Advisory Coalition Summit and JAG Seminar

Other philanthropic endeavors include a recent two-day seminar on estate planning for the Judge Advocate Generals at Fort Stewart. The Shalloway team is also noted for their community involvement with free educational seminars that inform the public on new laws and tax issues relating to everything from health and life insurance to estate taxes.

Mr. Shalloway’s recent presentation at the Special Needs Advisory Coalition Summit in West Palm Beach is but one more example of his commitment to giving to his community.

Many law firms and attorneys offer free advice, publications and other resources as part of their mission. This tradition of giving also helps a firm or a laywer expand his/her client base in a very powerful way. What separates the Shalloway and Shalloway team from most firms however is the range and expertise behind their advocacy and philanthropy.

The result is both a community and populace more educated on the critical issues of elder and special needs care.

 

Elder Care Attorney Mark Shalloway Leading the Way on Pro Bono Service

The importance of pro bono services for attorneys, particularly smaller law firms and single practice professionals, cannot be over-stated. There is both a personal reward of gratification and a communal sense of accomplishment and philanthropy in giving one’s services to those less fortunate.

Mark Shalloway, an elder care and wills & trusts attorney in West Palm Beach, Florida is one strong example of leading the way in pro bono services with his free community seminars. The classes are informational sessions to help men and women from all walks of life learn more about the intricacies of caring for the elderly,  insurance requirements, estate planning, caring for special needs loved ones and many other topics.

The seminars are free and open to the public and have been very warmly-received by the area legal community. The sessions are usually held at various community centers and include question/answer sessions with the Firm’s President, G. Mark Shalloway.

With the skyrocketing costs of senior care and the very real world concerns of legal and insurance requirements, children and parents both benefit from these endeavors by the firm.

Interestingly enough, as a result of the Shalloway & Shalloway project, the firm’s free seminars have also attained media coverage, a bit of windfall in the process of helping one’s community.

The firm’s seminar page is a great way to start learning about their pro bono work. It serves as a good example of utilizing the web to improve one’s web presence in the process.