Tag: elder law

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How Law Firms are Using Social Media to Reach Their Clients

Nowadays, it seems there isn’t a person in the world that doesn’t have at least one social media account. With so many options from Facebook, to Twitter, to Reddit, or Tumblr, it almost seems like we can’t avoid it—and many of us don’t. The little computers in our pockets keep us updated on our friends, family, favorite celebrities, local events of interest, and so much more.

Using the Web to Your Advantage

In this day and age, the biggest mistake a law firm can make is veering away from the bandwagon and not establishing an online presence. Instead of picking up the phone and calling the business to learn more, many instead opt to a quick Google search. If a firm doesn’t at the very least have a well-designed, easy to use website, potential clients turn the other way. It doesn’t matter how brilliant the staff is or how long the firm has been open. Clients don’t want to search for proof of excellence, they want it immediately.

When West Palm Beach elder law attorney, Mark Shalloway, not only understands this concept, but fully embraces it. With just a few clicks of a button, potential clients can not only find Shalloway and reviews of his firm, Shalloway & Shalloway, but an easy to access website that presents clients with information on the firm, its staff, its reputation, and any updates in the area of practice that is elder law. The website presents information in a concise manner that is incredibly valuable to the busy professional of the 21-century.

But hosting a great website is only half the battle. It is essential for firms to be pushing their names into the public. Many turn to radio or television commercials, and that is just fine, but there is a great alternative that saves time, money, and is used by billions of people every day—and that is social media.

How to Make the Most Out of Social Media

The Shalloway & Shalloway firm run a successful Facebook page. With a large number of followers, the attorneys at Shalloway & Shalloway can easily connect to potential clients. Running a social media allows them to share updates as they come. Recently, the firm moved locations. Because of their Facebook page, they were able to keep clients posted on the process, the location, and anything else involving the move.

Having one (or multiple) social media accounts allows the faceless attorneys of the firm to become humanized.

Credit: Saber’s Law Firm

“There is intimidation and fear with booking with lawyer,” Mark Shalloway says. “If referred by someone else, that is a helpful resource, but if they need an elder law attorney, there is a lot of worry and fear.”

A vast majority of people have skewed images of lawyers, but having a presence on social media has allowed the staff at Shalloway & Shalloway paint themselves in the light they want to be painted, thus fostering better client relationships.

Social media is not only great for public image, but for generating business. When you follow a page, its posts appear on your timeline, keeping the company in your radar. By having a readily used social media, clients will remember the firm, and come back to whenever the need arises. With their Facebook page alone, Shalloway & Shalloway has seen an increase in business, and other firms should certainly take heed.

For more information on the firm, visit their website, their Facebook page, or their offices.

1400 Centrepark Blvd, Suite #600, West Palm Beach, FL 33401

 

Five Legal Trends to Look for in 2019

The landscape of the world of law and litigation is changing. As our culture becomes more and more “go, go, go” in the age of the internet, it is important that each legal firm keep up to speed. That is why many are making major changes that put them ahead of the curve. Here are five of those legal trends to be on the lookout for in 2019.

1. Mobile Scheduling of Court Reporting Services

Credit: Exame

Attorneys and paralegals are always looking for ways to more efficiently manage their time. Many have favorite court reporters to turn to for all their litigation needs, but a large portion of these firms are stuck in the past with limited calling or email scheduling options. However, things are starting to change. Many court reporting companies are now offer mobile scheduling for court reporter services.

These scheduling options allow attorneys to simply click on the booking engine, fill out contact information, information on the case, and which services need to be booked. Upon submitting the request, the firm is notified of the proposal and promptly gets back to the client. These mobile booking engines attorneys to fill out a request anywhere, any time.

2. Local Education Seminars by Attorneys

Credit: Beachfix

In an interview with West Palm Beach Elder Law attorney, Mark Shalloway, he reveals that there is “intimidation and fear with booking with a lawyer.” This causes many clients to not seek the help they need. By offering free seminars on a particular area of practice, locals can learn about the field and determine whether or not they want to proceed with this particular law firm. The anonymity that comes with participating in an audience setting allows potential clients to comfortable intake knowledge.

“They are exposed to the subject matter and can understand if it will help,” Shalloway says. “If it’s not right fit, they just leave. If they want more, they can follow up. You can go on internet, read articles, but you can learn much more if you show up to a seminar.”

3. Presence on Online

Credit: MayeCreate Design

With the rise in social media, having an online presence is far more important than it once was. People rarely turn phone booths or radio ads to learn about a firm. Nowadays, people open Google and search for firms near them. It is vastly important for a law firm or court reporting firm to have a stunning, easy to navigate website that can appeal to both younger and older generations. Having multiple social media accounts, such as Facebook and Twitter, allow clients to stay engaged with the business. When exposed to frequent updates, it keeps the business on the minds of clients, making them more likely to return to the firm when they need help.

4. Better Cyber security

Credit: SiteUptime

An increase in online presence and a transfer from paper to digital, however, leads to an increase in data breeches. In a study by ABA in 2017, it was reported that 44% of firms experienced a threat to security and breech. With important and sensitive information on not only the firm itself, but their clients, sitting on each and every one of the staff-members’ computers, it is essential that greater focus be placed on security. Many firms hiring more than adding IT professionals to the team—they are turning to cyber security companies such as Root9B and Intel Security to keep their information secure.

5. Video Marketing

Credit: New Dawn Films

YouTube is quickly becoming one of the top search engines in the world. More than 75 million people in the world watch videos every single day. People would rather watch a video that is just a few minutes long than ready a several-paged article that holds the same information. Videos are engaging, and can be watched while people wash the dishes or do any other number of tasks. By creating easily digestible video content, firms can get their information into the world in a creative way that appeals to a large audience.

Shareable, interesting content will help spread the word. Videos also help put a face and personality to what one may have been seen as an intimidating attorney. If present and future clients feel comfortable and familiar with a firm, they will be more likely to schedule an appointment or service.