Category: Featured Attorneys

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Mark Shalloway Attends Alzheimer Community Care Session with U.S. Secretary of Labor Marty Walsh

(West Palm Beach, Florida) July 21, 2021

Mark Shalloway, president of West Palm Beach elder law firm Shalloway and Shalloway, is pleased to announce his attendance at the Alzheimer Community Care Panel featuring U.S. Secretary of Labor, Marty Walsh. Along with Congresswoman Lois Frankel, Walsh participated in a discussion on home health care for both patients and working families. Health care workers explained their frustration with hardly being able to make ends meet doing the difficult job they are passionate about. With the average aid only making $10 an hour, many can’t afford their own health care and are forced to take on second jobs.

Mark Shalloway with U.S. Secretary of Labor, Marty Walsh and Rep. Lois Frankel

“It’s a real joy,” one woman said. “I love what I do. I don’t think we should be working so hard and getting paid so little.”

The price to care for an elderly loved one in need is difficult onh the families as well. According to SeniorLiving.org, adult daycare costs an average of $74, home healthcare aids cost $150 a day, assisted living facilities cost $141 a day, and semi-private rooms cost $255. No matter which option, that is tends of thousands of dollars a year. This leads many to not get the help they need and shoulder the burden of caring for their loved one themselves.

Mark Shalloway at the panel

“Most of us in middle class cannot afford that,” President Mark Shalloway says. “Elder care lawyers look into these problems to find ways to benefit others. That is the heart and soul of elder law.”

The panel ended on an optimistic note. After hearing all that caretakers and family-members had to say about caring for an elder in need, especially one with Alzheimer’s, the labor secretary insisted it “reaffirms what needs to be said in legislation.”

Credit: Strohschein Law Group

Mark Shalloway and his staff at Shalloway and Shalloway work diligently to ensure each and every one of their clients get the support they need. Whether a client needs assistance with Medicaid Planning, asset protection, guardianship, or any of the other areas of practice that fall under elder law, this West Palm Beach elder law firm can help. There are a dozen of topics the firm can assist its clients with.

Shalloway has spearheaded major elder law associations from National Academy of Elder Law Attorneys (NAELA) to the Board of Directors of Alzheimer’s Community Care, proving his passion for his work. He doesn’t stop advocating for the people once he gets his paycheck– he pushes on to ensure everyone receives the education about elder law that they need. Clients can educate themselves a number of ways with Shalloway and Shalloway. Whether reading the newsletter and blog posts, or joining Shalloway’s free, monthly virtual seminars, clients can enter the world of elder law fully prepared.

“We get involved in multiple sclerosis and Alzheimer’s communities to gain insight in order to better serve them,” Mark Shalloway says. “We learn and listen to what they go through, and teach what they need so we can advocate better for legislatures and congresses.”

To learn more about the firm and its services, call 561-686-6200, or fill out this contact form.

1400 Centrepark Blvd. Suite #600, West Palm Beach, FL 33401

West Palm Beach Estate Planning Attorney Announces Free Virtual Seminars

Credit: The Ohio State Wexner Medical Center

(West Palm Beach, Florida) March 9, 2021

Mark Shalloway, top West Palm Beach estate planning attorney, is pleased to announce his firm’s free, virtual seminars. Many think elder law is just wills & trusts, when in actuality the area of practice encompasses topics from Medicaid planning, estate planning, veterans benefits, and so much more. Always a proponent for education, Mark Shalloway knew he had to help the general public better understand the diverse area of practice so that when they finally require an elder law attorney, they know exactly what one can provide them. Thus, Shalloway’s free, virtual elder law seminars were born.

Each month, Shalloway & Shalloway hosts a series of seminars that encompass the world of elder law. These seminars used to occur across Palm Beach County, but with the need to limit gatherings, they have transferred to a virtual format. Now, anyone anywhere in the world can join Shalloway’s informative seminars. For the month of March, the dates that follow are: Tuesday, March 9th (2pm – 4pm); Wednesday, March 10th (10am – 12pm); and Thursday, March 11th (2pm – 4pm).

Credit: Sami Stoloff

Audience members are encouraged to reserve their spots to get the most out of the seminar. This can be done by calling 561-686-6200, emailing seminars@shalloway.com, or filling out this contact form. Those who attend are entitled to one free, private virtual estate planning strategy session by phone or video call. Don’t miss out on the great opportunity.

“The time you took out of your busy schedule was most appreciated,” one satisfied client says. “We all learned something new and valuable. Thank you for a very eye-opening session.”

For more information on Shalloway & Shalloway and their services, call 561-686-6200, or fill out this contact form.

1400 Centrepark Blvd. Suite #600, West Palm Beach, FL 33401

Planning for Your Future: Elder Care in the 21st Century

Credit: National Council on Aging

At some point in nearly everyone’s life, we must step up to care for our elderly parents. It is a notion that has grown to be a social standard for hundreds of years. In spite of that, the idea of what takes to properly care for one’s elders has vastly changed over the past 200 years. It was only in 1823 that the first home for the elderly opened in the United States, yet they didn’t become popular until the 20th century. Alzheimer’s, a disease we now know to impacts many elderly persons, was only coined in 1906. The increase of nursing homes and hospice care only happened after 1965, when Medicare and Medicaid were instituted

Credit: broadcastmed

Aging wasn’t actively studied until the 20th century. Due to the Baby Boom, which occurred roughly between 1945 and 1960, the United States’ population of seniors is at an all-time high, with thousands more joining the ranks every day. Traditional forms of geriatric care don’t cut it any longer. Some elders need constant monitoring and can no longer cook or clean. Some elders only need moderate assistance getting around the house.

There is a wide variety of ways to provide assistance to aged loved ones care—full-time assisted living homes, monitoring systems, hourly care-providers, and more—and each of them have something in common: expense. West Palm Beach elder law attorney, Mark Shalloway, says that nursing homes can average up to $10,000 depending on state. It’s a hefty price to pay for anyone, but the wealthy can usually cover it. Low-income families often have these costs at least partially covered by welfare services.

Credit: Clackamas County

So, what happens to the middle-class families that don’t qualify for coverage, and can’t pay the fees out of pocket? A good elder law attorney can help find a solution.

“The middle-class people struggle paying for this added monthly cost—$3,000 to $10,000 a month—for dressing, bathing, helping,” Mark Shalloway says. “Since these people need an aid and not a doctor, it isn’t covered, and we have to look into how Medicaid can benefit these people…We can’t shelter every asset, but with planning we can work something out so they can qualify for Medicaid and nursing home care and not be broke.”

Credit: Mass.Gov

Shalloway says elder law is different from many of the other practices of law, because the work they do is defined by the client, not the subject. Attorneys in this area of practice are looking to serve the elder community in any way possible. Clients can find assistance with more traditional aspects like wills and trusts, but also long-term care facilities and even taxes.

It’s through Medicaid planning that elder law attorneys can provide clients with the benefits they need to live out their golden years in comfort. Medicaid planning allows attorneys to find solutions to their clients’ struggle by helping them apply to plans that provide funds for elder care their loved ones (or themselves) the care they need. Through even covering just a fraction of the cost, elders are able to reap some of the benefits they not only need, but deserve.

Credit: 123Dentist

“Elder care lawyers look into these problems to find ways to benefit others,” Shalloway says. “That is the heart and soul of elder law.”

For more information about Mark Shalloway and his firm, call (561) 686-6200 or visit the Shalloway & Shalloway office.

1400 Centrepark Blvd, Suite #600, West Palm Beach, FL 33401

Medicaid Planning and Assisted Living

Nursing homes, assisted living, and homecare services for an elder in need are a difficult expense for many middle-class families to manage. Home health care can be anywhere from $2,000 to $12,000 a month. Assisted living can be anywhere from $3,000 to $8,000 a month. Nursing homes can be anywhere from $9,000 to $14,000 a month. The responsibility to help pay for these services falls on the shoulders of the elder’s children, and while it is a reality many don’t want to face, when their parent frequently falls, wanders, or drives when they should not be, it becomes exceedingly clear just how important extra care is to the elder’s wellbeing.

Things Nursing Homes Are Not Allowed to Do
Credit: Investopedia

A few typical diseases that require long-term care versus short-term care are:

  • Alzheimer’s
  • Parkinson’s
  • Stenosis
  • Neuropathy
  • “Dementia“
  • Stroke

Medicare will not pay for care unless you specifically purchased “long-term care
insurance.” All other insurances, including the military Tri-care for Life, will not pay for so-called “unskilled” or “custodial” care. Medicare and its various Advantage Plans and Supplemental policies cover “short-term skilled” care and will not pay for care longer than about 100 days– be that in a nursing home, your personal residence, or anywhere else. The situation isn’t any better for veterans. Many veterans and their families mistakenly believe the VA will pay for at-home health aides, assisted living, and nursing home care because they use VA doctors and get their prescriptions from the VA. Typically, only service-connected disabled vets are an exception, but not for their spouse.

Hands of an old woman and a young man. Caring for the elderly ...
Credit: Savvy Tokyo

Medicaid is often the answer for those who need help. Financially, the demographics that benefit most from Medicaid planning are middle class married couples worried about impoverishment, a spouse due to the diseases and conditions above, a widow or widower, or an elder’s kids worried about running out of money for their parents and having to pay out of pocket.

So how can Medicaid help relieve some off that strife?  There are three key places:

  • Free home aids up to 5 hours a day. Medicaid will also pay for optional adult day care, diapers, prescriptions, medical transportation, physical and occupational therapy, and more. You can add or hire more hours a
    day to this on your own if you need.
  • Care at the assisted living facility. You pay for room and board (rent and food), and Medicaid will pay the care portion of the monthly bill. For example, if the assisted living costs $3,200 a month, Medicaid will pay $1,200 for care, and you pay $2,000 for rent for the apartment and food for the month.
  • Medicaid Pays the entire nursing home bill after your personal monthly income copay. Your share of cost in a nursing home is never more than your personal monthly income.I f you are married, your spouse may be entitled to keep a portion of your income for his or her own living expenses, lowering your care costs even more.
As America's population ages, demand for elder law attorneys grows
Credit: ABA Journal

There are many variables that go into one’s qualification for Medicaid, which is why an elder law attorneys is so crucial throughout the process. One wants a lawyer who can handle their particular legal situation and has expertise in the area of law relating to one’s legal needs. While all lawyers are allowed to advertise, only certified attorneys are allowed to identify themselves as “Bar Board Certified” or as a “specialist”. Certification is the highest level of recognition by the state Bar of the competency and experience of attorneys in the areas of law approved for certification by the state Supreme Court.

 

Certified Elder Law attorneys deal with legal issues involving health and personal care planning, including: advance directives, lifetime planning, family issues, fiduciary representation, capacity, guardianship, power of attorney, financial planning, public benefits and insurance, resident rights in long-term care facilities, housing opportunities and financing, employment and retirement matters, income, estate and gift tax
matters, estate planning, probate, nursing home claims, age or disability discrimination, and
grandparent’s rights.

To be certified, the lawyer was required to have substantial involvement in all aspects of planning for aging, illness, and incapacity in the five years preceding certification. Each certified lawyer has passed peer review, completed 60 hours of continuing legal education within the three years immediately preceding application, and has passed a written
examination demonstrating knowledge, skills, and proficiency in the field of elder law to justify the representation of special competence.

When scheduling a board-certified elder law attorney, clients can rest easy knowing they are working with a professional who not only knows what they are doing, but cares about their clients’ well-being. To those going through such a hard time, this is a relief.

Utilizing the Web for Education on Legal Matters

Months ago, when people needed legal advice, the answer was simple. Look up an attorney who practices whatever legal needs one might have, and stop by their office for a consultation. Some attorneys, like Mark Shalloway of Shalloway & Shalloway in West Palm Beach, go a step further and offer free legal seminars to his community monthly. This allows anyone in Palm Beach County to learn about applying for Medicaid, asset protection, avoiding the cost of probate, and many more topics that are covered under the wide umbrella that is elder law.

Are virtual meetings a waste of time? | Engagement & Performance ...
Credit: HR Grapevine

However, given our current public health crisis, holding seminars in person that are designed to facilitate large groups of people is not exactly feasible. Large gatherings are to be cancelled or postponed until a later date, which unfortunately cuts off these learning opportunities for potential clients who want this valuable, free resource before scheduling a consultation with an attorney.

8 Steps to Webinar Success
Credit: Entrepreneur

But some law firms fight to perpetuate the spread of knowledge. The staff at Shalloway & Shalloway still offer these seminars, but virtually. These seminars still take place monthly on three different days to accommodate the most people possible, but instead of being packed in a conference or meeting room, the “audience” can now attend via video or call. All an attendee has to do is reserve their free spot by calling (888) 366-0062. The next set of virtual seminars, or webinars, are May 12th, May 13th, and May 14th from two in the afternoon to four in the afternoon. Now, present and future clients can learn about all things elder law from the comfort and safety of their home. 

Even legal conferences are still occurring in a webinar format. The annual Fundamentals of Special Needs Trusts Administration Event, an event hosted by Stetson University, took place virtually on April 24. Speakers at this event— including the likes of Attorney Robert Fleming, Chief Fiduciary Officer Gentry Byrnes, and Mark Shalloway— discussed administrative issues trustees, attorneys, financial planners and others involved in Special Needs Trust administration regularly face. It was a fantastic resource for attendees who wanted to learn more about the SECURE Act, examining the use of SNT, and much more. In this virtual setting, everyone was able to stay safe.

Credit: Sami Stoloff

The internet and the technology legal professionals have at their disposal allows them to keep in contact with their current and future clients while keeping everyone safe. Not only can clients learn more about elder law and the surrounding areas of practice, but once they know they need an elder law attorney, they can contact the firm. Remote consultations via video of phone call get clients the same legal help they need from the attorneys they trust.

For more information on Mark Shalloway and his firm, call 561-686-6200, or fill out this contact form.

1400 Centrepark Blvd. Suite #600, West Palm Beach, FL 33401

How Attorneys are Adapting to the Coronavirus Crisis

The coronavirus, or COVID-19, is a highly contagious virus that is currently causing substantial problems for professionals across every industry in every corner of the world. In order to keep everyone safe, local and federal governments are taking initiative and urging the public to stay at home. This is the best way that individuals can keep themselves, and their loved ones, safe from the deadly virus. As long as the general public only leaves their home when absolutely necessary, we can curb the spread and return to our lives as soon as possible.

This causes problems for certain professionals. Retail stores are forced to close for the safety of the public and employees alike. Restaurants are opting to have take-out only, vastly cutting down their staff. Teachers have to give class online. The companies that have chosen to work remotely are navigating how to accomplish that. The same goes for legal professionals. Court reporters are opting to turn to remote depositions, allowing attorneys and their clients to proceed with their case from the comfort of their home.

Credit: Click2Houston

Attorneys understand that just because a health crisis is occurring, that doesn’t mean that people won’t need legal representation. In fact, it is possible that they may need an attorney now more than ever. Professionals like elder law attorney Mark Shalloway in West Palm Beach gladly offer their clients consultations via phone-call or video. As long as a client has internet or cell service, these consultations can occur with the same efficiency as an in-person meeting.

“Now more than ever, it is important to have your legal and financial obligations secure and under control,” Mark Shalloway says.

Best Cell-Phone Plans for Seniors - Consumer Reports
Credit: Consumer Reports

The fields surrounding elder and special needs law are especially important in this time. Shalloway urges his clients to get all important documents in order. This could mean Medicaid planning, asset protection trusts, health care proxy, last will and testament, and so much more. For those who are concerned that they (or their family members) do not have all of these aspects in order, the staff at Shalloway & Shalloway are just a phone call away. No matter what, Shalloway’s staff has always been there for their clients. Now, more than ever, Shalloway’s attorneys desire to be there for the people who need them.

Many are concerned that even if they get these documents together with their attorney, it is not official because it cannot be notarized. In some states, including Florida, this problem is solved. By contacting an attorney through phone call or email, clients can have their important documents notarized through audio-video technology. Times are difficult, but thankfully we live in an age where we have the resources to overcome roadblocks our parents may not have been able to overcome in the past.

Credit: Realtor

For those who feel unprepared and may not be ready to schedule an appointment with an elder law attorney, the staff at Shalloway & Shyalloway offers virtual seminars and podcasts. These informative listenings are designed to not only educate clients and the community, but to divert attention to another topic for a while. Stream these seminars on shalloway.com.

Throughout all the uncertainties we face today, it is crucial to keep an open mind and open heart. Check in on your neighbors, especially the elderly and those with special needs, to make sure they are all right and have supplies and food that they need, but may be unable to get. Know that, if we all work together (but separately) this can and will be over soon. Keep a close eye on the updates given by the Centers for Disease Control and the World Health Organization. Incorporate this advice into your daily life, stay healthy, stay safe, and stay optimistic.

For more information, call (561) 686-6200 or fill out this contact form.

1400 Centrepark Blvd., Suite #600, West Palm Beach, FL 33401

Mark Shalloway’s Dedication and Passion for His Work

Credit: NY Lawyers Guide

For some, 30 years of work at a particular job—or even in a particular field—is an unimaginable feat. How could someone work the same job day in and day out, and still be passionate about their work? For West Palm Beach elder law attorney, Mark Shalloway, it’s easy: passion.

From a young age, Mark Shalloway was fascinated by the world of law. Through watching his father practice, he discovered how the work of attorneys can help through such a diverse number of fields. He always knew he wanted to be social engaged. While continuing his education, a group of panelists came to one of his classes in search of people who were willing to serve as advocates for elder communities.

It was there he realized just how unfairly priced care at these facilities often are. He noticed how the middle class struggled to keep up with the expenses many homes charge, and knew that wasn’t right.

“Elder care lawyers look into these problems to find ways to benefit others,” Mark Shalloway says. “That is the heart and soul of elder law.”

Credit: Care

When Shalloway decided he found his calling, the field of elder law was still growing. It started with a focus on wills and trusts, but as time went on, shifted in include incapacitation, guardianship, and Medicaid. Shalloway served in the charter class of board certified elder law attorneys by the Florida Bar, and has continued to be a trailblazer ever since.

Shalloway has served as member, chairman, and president of a number of organizations dedicated to protecting and serving the elder community. Locally, Mark Shalloway is the founding chairperson of the Palm Beach County Bar Association Elder Law Committee. On a state level, he served as president of the Academy of Florida Elder Law Attorneys. Nationally, Shalloway served as president of the National Academy of Elder Law Attorneys (NAELA). These are just three of his many achievements.

Credit: Yes to Home Care

But title isn’t everything. What keeps a man fighting for the rights of others is a dedication to his work. Shalloway and his staff of outstanding elder law attorneys each wish to see the elder community receive the respect and care the deserve. No matter how big or small a case, that staff at Shalloway & Shalloway will do everything in their power to ensure their clients’ needs are met, because at the end of the day, it is client satisfaction that is most important to these professionals.

For more information about Mark Shalloway and his firm, call (561) 686-6200 or visit the Shalloway & Shalloway office.

1400 Centrepark Blvd, Suite #600, West Palm Beach, FL 33401

Mark Shalloway and His Passion for Educating the People

Credit: Cordell Planning Partners 

In West Palm Beach, there is one attorney clients know to turn to for all their estate planning, guardianship, and elder care needs. For nearly 30 years, Mark Shalloway has been the face of elder law. His passion, respect, and dedication to his work sets him apart from peers. Where many attorneys simply look to numbers for a measure of success, Mark Shalloway and his staff at his firm, Shalloway & Shalloway, look to their clients’ results.

Shalloway and his staff have been referred to as “lifesavers” with the ability to turn a situation from “desperate to hopeful.” The patient staff will see through every single case, no matter how big or small, to the end. In the golden hour of one’s life, one should not have to worry if their retirement and family can be sustained. Shalloway’s elder law attorneys makes turns the worry from a burden into an easy to swallow pill.

Credit: Sami Stoloff

It really makes a difference when clients can tell their attorney wants the best for them,” Brandon Bell, a legal consultant in Illinois, says. “In such a trying time in one’s life, it is crucial they feel supported. Mark Shalloway and his staff provide clients with that support they crave, as well as the results they need.”

But Mark Shalloway does more to help than providing legal solace—he goes out into the world to make a difference. Save serving as the President of the Academy of Florida Elder Law Attorneys, president of the National Academy of Elder Law Attorneys (NAELA), and other positions of leadership within the elder law community, Shalloway has made it his mission to educate others on his area of practice. He gives free, monthly seminars on estate planning. He works as an Adjunct Faculty member at Palm Beach Community College and a frequent lecturer at Stetson College of Law—namely on special needs trusts.

Shalloway, elder law attorneys, and members of JAG Corps.

This past December, Mr. Shalloway did just that. On behalf of Stetson College, Shalloway traveled to Fort Stewart in Savannah, Georgia to deliver a talk on the wide array of information concerning elder law—from wills and trusts, to insurance, and everything in between. Alongside him was Professor Rebecca Morgan, a head professor at Stetson, and a number of elder law attorneys from across the nation.

These figureheads in elder law delivered a talk on elder and special needs law to the JAG corps stationed there. Along with the informative session on medicare and more, Shalloway and his cohorts presented a Certificate of Appreciation to John Webster—a staff judge advocate at the third infantry division and Fort Stewart.

Shalloway and John Webster

A major part of my mission as an elder and special needs care attorney is educating the public on their options on everything from health insurance to tax liabilities,” Mark Shalloway says. “My firm is deeply committed to philanthropy within our community and to helping the families of military personnel plan for their lives once their careers reach a culmination.”

Mark Shalloway doesn’t have to continuously go the extra miles he travels to help others, but he does. It is an aspect of his work Shalloway has deemed important, because he cares about more than making a paycheck—he truly cares about the lives of others, clients or not. It is a formidable trait to carry, especially when it comes to elder law.

For more information on Mark Shalloway and his firm, call (561) 686-6200, fill out their contact form, or visit their offices.

1400 Centrepark Blvd, Suite #600, West Palm Beach, FL 33401

Shalloway & Shalloway Are Changing the Industry of Elder Care Law One Client At a Time

Palm Beach elder care attorneys Shalloway & Shalloway are changing the way law firms advocate for their clients in a number of ways ranging from educational and philanthropic programs to providing new publications online.

G. Mark Shalloway

Proprietor and lead attorney Mark Shalloway is among the most active within the legal community of Palm Beach County. With his involvement in free seminars and classes he demonstrates a commitment to helping others, whether they are Judge Advocate Generals in the United States Military or the families who care for their elderly in West Palm Beach.

Noted Elder Care Attorneys in the Palm Beaches

The Shalloway firm’s website provides free publications and notices of area events and legal news that is geared towards informing both attorneys and lay persons. One recent example is a press release highlighting Alzheimer’s Disease awareness. Titled “PALM BEACH COUNTY PROCLAMATION DECLARING NOVEMBER PUBLIC AWARENESS MONTH TO ALZHEIMER’S COMMUNITY CARE” the press release includes information on Alzheimer’s Community Care, a non-profit that is celebrating 20 years in Palm Beach County. 

Special Needs Advisory Coalition Summit and JAG Seminar

Other philanthropic endeavors include a recent two-day seminar on estate planning for the Judge Advocate Generals at Fort Stewart. The Shalloway team is also noted for their community involvement with free educational seminars that inform the public on new laws and tax issues relating to everything from health and life insurance to estate taxes.

Mr. Shalloway’s recent presentation at the Special Needs Advisory Coalition Summit in West Palm Beach is but one more example of his commitment to giving to his community.

Many law firms and attorneys offer free advice, publications and other resources as part of their mission. This tradition of giving also helps a firm or a laywer expand his/her client base in a very powerful way. What separates the Shalloway and Shalloway team from most firms however is the range and expertise behind their advocacy and philanthropy.

The result is both a community and populace more educated on the critical issues of elder and special needs care.

 

Elder Care Attorney Mark Shalloway Leading the Way on Pro Bono Service

The importance of pro bono services for attorneys, particularly smaller law firms and single practice professionals, cannot be over-stated. There is both a personal reward of gratification and a communal sense of accomplishment and philanthropy in giving one’s services to those less fortunate.

Mark Shalloway, an elder care and wills & trusts attorney in West Palm Beach, Florida is one strong example of leading the way in pro bono services with his free community seminars. The classes are informational sessions to help men and women from all walks of life learn more about the intricacies of caring for the elderly,  insurance requirements, estate planning, caring for special needs loved ones and many other topics.

The seminars are free and open to the public and have been very warmly-received by the area legal community. The sessions are usually held at various community centers and include question/answer sessions with the Firm’s President, G. Mark Shalloway.

With the skyrocketing costs of senior care and the very real world concerns of legal and insurance requirements, children and parents both benefit from these endeavors by the firm.

Interestingly enough, as a result of the Shalloway & Shalloway project, the firm’s free seminars have also attained media coverage, a bit of windfall in the process of helping one’s community.

The firm’s seminar page is a great way to start learning about their pro bono work. It serves as a good example of utilizing the web to improve one’s web presence in the process.